Discuss the ways in which the extract from the video constructs meaning through the following:
• camera shots, angles, movement and composition • sound • mise-en-scène • editing. The character is portrayed by the actor Rami Malek, when the video begins with him on the train with the camera only focused on his face and his inner dialogue. The close up angles of the next few scenes as well as the mysterious ominous music sets an eerie tone. It keeps the viewers locked in as to what is about to happen next. He seems to have a lot of inner dialogue in which his voice has a raspy low tone adding on to the mood with the mysterious music in the background. The camera pans to him in the office and fast forward to him speaking to his childhood best friend. In the scene the camera is panned to both of them talking from the side and occasional face close ups on one another, this time no music but a few inner dialogue. We come to find that he hacks people and knows alot about them, the camera pans to the computer screen where he is showing what he is narrating about what he knows about the therapist. All these construct meaning to the video, when they all come together they create a mysterious character who we want to know more about, but he himself slowly reveals to the audience. The music and setting create the build up of the mood, as well as his raspy inner monologue in between shots.
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The importance of marketing film today is because as a society we are progressing, we have streaming services and the movies are to our disposal everywhere we go. Thanks to social media marketing is made easier, Ads can be subconciously placed everywhere and catered to your likings. For example you go to watch a YouTube video and the first AD that pops up is a trailer for a new movie, if the person watching the ad is interested he or she will plan to go out and watch said movie. Social media makes it easier for shows and movies to advertise. The news also gets around fast by one person telling another about the ad for a trailer they saw which could help the movie gain some publicity. Social media tracks your data on what you watch or what you search and recommend advertisements for movies and shows that may caterer to you taste. For example I was watching a video on how to neatly wrap Christmas gifts on YouTube, the first thing that popped up before the actual video was a trailer for a new Christmas movie. Of course me being in the Christmas spirit I hopped onto Netflix and watched the movie, so it did work on me. With site like Hulu and Netflix being available, it makes movies easier to advertise during the pandemic as well, where as the movie theaters are closed. Social media and streaming websites have definitely help boost the advertisement of new films on the rise. It helps show a good quality filmed trailer and includes the action packed / dramatic parts of the movie in order to catch the attention of the people watching so they will want to watch it.
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